Crain’s New York Business: Passing the funding test – Despite the recession, schools bring in record contributions . . . .“You have to continue to build relationships and not be afraid to ask [for money] in a down economy,” says Christine Meola, vice president for philanthropy at Pace University, which this month hit its three-year, $100 million campaign goal two months ahead of schedule.
. . . Pace University this year started doing generational marketing, making different pitches, say, to baby boomers and new graduates. Nearly 10 months into the fiscal year, its annual fund is up 28% over last year, and overall donations are up 13%.