Wall Street Journal: Entrepreneurs Question Value of Social Media. In its short lifetime, social media—services like Facebook and Twitter—have become popular marketing tools for small firms due to the low cost and easy-to-use format. Some entrepreneurs say they’re highly effective, but new evidence suggests otherwise. “The hype right now exceeds the reality,” says Larry Chiagouris, professor of marketing at Pace University’s Lubin School of Business.
Read more comments by Chiagouris:
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